In instances where his device running low, he would likely miss updates of what is currently going on, on the news as he is stuck in traffic – thus confining him to a long silent ride.
But what if there was a device installed in the car that could keep him busy and entertained, irrespective of the circumstances of the journey?
Launched in December 2019, MooveTV is a Nigerian advertising tech startup providing entertainment in ride-sharing vehicles.
The platform provides viewers with an array of contents including movies, music, podcasts, games and live TVs for free. And like every other freemium streaming service, MooveTV displays ads for partners in between streams thus providing revenue for drivers, content owners, MooveTV and in some cases, referrals.
“With MooveTV, the driver earns 20% of the revenue on every ad played to riders in their vehicle,” MooveTV Product Lead, Emmanuel Pastor told TechNext. “The owner of the content also gets 30% while MooveTV takes the rest. In other cases, where there is a broker, they take 5% too,” he said.
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