One of MNC Group’s subsidiaries is a shareholder of IATA.
Compared to more familiar names like Gojek and Grab, Anterin’s scale and operations are still relatively modest. Founded by Imron Hamzah and Rachmat Efendi in 2016, the company began transporting passengers in 2018 and has not been particularly active in seeking capital from other sources.
Currently, Anterin has more than 300,000 drivers and 500,000 customers. It operates in 100 cities in Indonesia. Efendi, who is also the company’s chief technology officer, said the strategy adopted by Anterin is different from other ride-hailing firms’.
“We avoid the cash burn system. We use the auction concept. The drivers can decide their own prices. Customers also can have their own preferences, according to the price, vehicles, or drivers,” Efendi told KrAsia in a phone interview.
Anterin’s platform allows drivers and passengers to set and choose fare prices, with no set rate dictated by the company.
MNC’s investment is aimed at developing more types of business for Anterin, including food delivery, a taxi service through collaborating with fleet operators, as well as car and helicopter rentals.
The acquisition of Anterin by MNC is parallel with IATA’s strategy to enter the on-demand transportation business, where Grab and Gojek remain the leaders in Southeast Asia.
Read more here