This is a new venture for Catalano and Waislitz who are currently growing their media portfolio, in addition to the acquisition of Australian Community Media (ACM) in 2019.Realestateview.com.au is Australia’s third-largest property portal, and it has experienced a period of rapid transformation in the past 12 months.
Toby Balazs, realestateview.com.au’s CEO said that the opportunity to work with ACM and extend realestateview.com's brand through the media network is a clear vote of confidence for the work the property portal has been doing. "The opportunity will allow us to further grow our audience and deliver improved results for our customers,” stated Balazs.
“Antony has an impressive track record of rapidly growing media businesses, particularly in the real estate category. I feel confident that realestateview.com.au will grow its market value immensely by becoming part of Antony’s cross-platform media network,” added Balazs.
“realestateview.com.au has a range of industry attractions but its most valuable asset is its highly engaged audience. This audience, coupled with the ability to deliver advertising solutions at speed, presents a compelling opportunity to create a multi-pronged media group inclusive of a property portal,” commented Catalano.
Late last year realestateview.com.au successfully completed a capital raise helping to strengthen the business and fuel its focus on delivering choice, cost-effectiveness and flexibility to the property industry.realestateview.com.au plans to launch a number of new initiatives to market over the next 12 months.