The company will be advertising across all ITV channels and Global Radio stations with out of home covering thousands of sites in transport and leisure environments as well as taxi advertising across five major UK cities.
The TV and radio campaign launched on 1 February with out of home and taxis ramping up over the coming weeks, designed to reach 85% of all UK adults within the first month.
Cazoo is the latest venture from CEO Alex Chesterman, the Founder and CEO of ZPG, which owns digital brands like Zoopla, uSwitch, PrimeLocation, and Money.co.uk, which was acquired for £2.2 billion in 2018. Prior to that, he co-founded LoveFilm, which was sold to Amazon in 2010 for a reported £200 million.
It has big backers. On launch day it announced a further £25 million of funding, taking the total to £80 million. That’s a lot of investment and shows confidence in the prospects for the business.
The website was launched with over 1,500 cars in stock and grew to 1,800 in December. Prices of cars on Cazoo are fixed, buyers can finance a car online and have it delivered and there is a seven-day money-back guarantee. It also does trade-ins.
Darren Bentley, Chief Customer Officer of Cazoo said, “Our vision is to build Cazoo into a household brand that is famous for an exceptional customer experience."
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