It was one of Express Checkout’s delta test dealers back in 2017. But that doesn’t discount the importance of the dealership visit, says the group’s President and Chief Executive Officer Rhett Ricart.
“Consumers want a more transparent, seamless vehicle purchasing experience with less paperwork involved. We embraced that early on,” Ricart said in a statement. “However, the notion that customers don’t want to come to a dealership, as claimed by some auto-retail industry disruptors, is false.”
In fact, 95% of Ricart Automotive’s online buyers chose to pick the car up at the dealership, Ricart said. They want to learn more about the technology and features in the car.
“Consumers enjoy the experience of taking delivery of their vehicle and driving it away – a testament that auto dealers truly understand what consumers want and value long-term customer satisfaction,” the company said.
"Online sales and creating a more seamless buying process are just some of the many threads in the fabric of running a car dealership these days, an endeavor that now has “increasing complexity,” Ricart said.
As the Ohio dealer steps into the role of 2020 chairman of the National Automobile Dealers Association at the group’s annual convention, they aim to help navigate franchised dealers through that complexity.
Read more here