From implementing a search fueled by a proprietary and data-driven relevancy algorithm, to reducing page load time and improving site navigation, to introducing more helpful tools, content and personalized inventory listings, now shoppers can view the most relevant dealer inventory at a faster, more engaging rate on Autotrader, and dealers can better connect with in-market shoppers both on and off the site.
"I talk with dealers every day about how the car-shopping process is changing as consumers demand a more personalized shopping experience, so for dealers to really be successful in 2020 and beyond, they should adopt a consumer-centric approach," said Jessica Stafford, senior vice president and general manager, Autotrader and Kelley Blue Book. "To help in this process, Autotrader is taking the lead to ensure dealers are equipped to deliver on these evolving consumer expectations. And we are committed to more bold innovation moving forward, reducing friction from the car buying experience and continuing to bridge the gap between consumer and dealer to ensure a transparent, flexible and seamless experience for both sides of the transaction."
Over the last year, Autotrader has gone through an aggressive transformation to improve its website and products, building a stellar consumer experience and delivering more value for its dealer clients with new advanced solutions. There is a focus on gathering quality, vetted leads to real potential customers, driving higher profits and close rates than Autotrader's top competitors - an average 71% increase in gross profits per lead than the closest competitor1.
Some Autotrader enhancements slated for 2020 include:
Edited by G. Davila