While the Maruti Pavilion will host a #TwitterGreenZone with auto influencers to accelerate its electric offensive, Morris Garages India and CNBC along with the micro-blogging platform will facilitate a first on Twitter video series that will later be broadcast on television.
Connecting audiences with the latest conversations and developments from the Expo, Twitter is working with leading auto brands such as Maruti, Morris Garages India, and Hyundai India. On-ground activities will amplify how audiences on the platform experience the event on their timelines.
Shantanu Sahajpal, industry head - auto, Twitter India, added, “We are excited to work with leading brands such as Maruti, Morris Garages and Hyundai for this marquee event. Identifying the area of green mobility and electric vehicles as an upcoming area of conversation on Twitter, we are looking forward to helping brands build influence that will drive their business metrics.”
According to third-party research data commissioned by Twitter, 80% of urban Indians own a car, and 92% of the population on the service is likely to act upon auto-related content on the platform, such as visiting the manufacturers’ websites. Findings from the study suggest that trends and car launches in the auto industry are some of the most sought after content on the platform.
Talking about the association, Kanika Mittal, business head - north and east, Twitter India, said, “Through our work with India’s premium auto brands, we have helped drive impactful conversations on the platform. Auto brands have recognised the power of launching new cars on Twitter, allowing people to connect with what’s happening in the auto industry.”
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