The collaboration will deliver a fully integrated functionality that the companies say will improve the customer journey and relationship from online to in-store.
The RAPID RTC Chat service starting in mid-February will work with Dealertrack Digital Retailing and Dealer.com sites in Canada. That collaboration will bring what the companies describe as “the ultimate real-time customer experience” for their online customers.
Consumers through the new integration, at any point during their online journey, will use an exclusive chat channel to connect with a salesperson at the dealership.
Through the channel, salespeople in the showroom will be able to use peer-to-peer connectivity to chat directly with digital retailing consumers in real-time.
The companies say that opens a new dimension of online retailing that brings unlimited dialogue between buyer and seller. That will provide additional information, build rapport, and secure a physical appointment at the dealership.
In addition, an added benefit is that the personal connectivity does not expire when a consumer ends his or her online session.
RAPID RTC on subsequent visits will use User Recognition Technology to reconnect the consumer with the same salesperson, which will result in them continuing their online journey together.
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