REA Group's mortgage adviser arm gets branding overhaul

February 13, 2020
Share this Post: 

REA Group's mortgage brokerage arm, Smartline, gets a brand overhaul.

Smartline – personal mortgage advisers, will be the primary mortgage broking brand representing the Group in the Australian market. The realestate.com.au Home Loans broker business will be integrated under the Smartline brand in the coming months.

The new Smartline brand combines the unique strengths of both businesses, incorporating the iconic red REA house, while delivering an unmistakable nod to both Smartline’s highly regarded financial reputation and realestate.com.au’s property expertise.

This move further strengthens REA Group’s focus on Financial Services and commitment to providing the best property search and finance offering for Australians. It is also core to the Group’s continued focus on providing value to people beyond traditional property transactions.

The new brand is now live and will be unveiled publicly for the first time at the Better Business Summit.

REA Group CFO Janelle Hopkins (feature image) commented:

“REA Group took 100% ownership of Smartline in July last year. It was always our long-term plan to bring the Smartline and realestate.com.au Home Loans brokers together to create one strong business leveraging our combined systems, data and talent."

Read more here

February 13, 2020

Subscribe to our mailing list to get the famous, free Friday newsletter!

News and analysis to help build better online marketplace businesses, in your inbox, every Friday

Related News

Nils K
Ringier's Nils Körber on ArtificiaI Intelligence, Training the Machine, and Talking about Problems

"What would you do with one million interns?" The award for the best question at the PropTech and Portal Watch...

Read More
Untitled Design 13
As OnTheMarket Hits 15,000 Advertisers, Zoopla Fights Back with Big Agency Deal

The British property portal Zoopla has announced a new long-term listings deal with Dexters, one of London's top agencies with...

Read More
Untitled Design 12
LeBonCoin Suffers Data Leak and Boliga Comes Under Cyber Attack on Same Weekend

LeBonCoin, the leading French horizontal marketplace owned by Adevinta, has acknowledged that some of its users' personal information was exposed...

Read More
Number 2S Challenging Hero Image 2
Analysis: Can Zoopla, Realtor.com and Domain See Off Challengers and Close the Gap to Market Leaders?

Well-funded challenger portals have been generating a lot of headlines in the industry recently. CoStar has been explicit about its...

Read More

Editor's Pick