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At one point, Apple was reportedly planning to launch an electric vehicle by 2019, but after much hype around its secretive initiative called Project Titan, the iPhone maker shifted gears on EVs several years ago. While Apple continues to file automotive-related patents, its efforts now appear focused on infotainment and autonomous driving software rather than building a car from scratch.
In October of this year, the U.K. consumer electronics firm Dyson dropped its plans for what was described as a “fantastic car” after failing to drive down costs.
“Though we have tried very hard throughout the development process, we simply cannot make it commercially viable,” acknowledged founder and chairman James Dyson in a letter to staff.
Dyson’s EV development project was part of a £2.5 billion ($3.2 billion) investment that kicked off with the purchase of solid-state battery startup Sakti3 in 2015 and included the creation of a manufacturing plant in Singapore last year.
“What you’re seeing is that it is still hard to make cars,” said Colin McKerracher, head of advanced transport at the analyst firm Bloomberg New Energy Finance.
“Making an automobile that’s going to be on the road for 15 years in rain and wind and snow is still a remarkably complex manufacturing and engineering feat. The automakers that have been doing that have been honing their craft for decades.”
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