In an interview with marketing magazine The Drum, Darvey says:
“We’re seen as a frontrunner in the tech space, but we also need to establish ourselves on the virtual high street and in communities.”
He says that the brand overhaul is not simply about price, as was emphasized by the early commisery adverts: it is not about offering support pre-, during and post-sales.
Darvey tells the publication of the importance of becoming the official estate agent to Team GB at this year’s Olympic Games, but does not divulge how much it is costing.
He does say that it is the most important association “we’ve had for some time”. He also adds that the firm will use data gleaned via its site to create a customer experience that “can’t be replicated on the high street”.
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