CarGurus RPM will empower dealerships with the ability to:
“Dealerships work with CarGurus because of our track record as a proven digital marketing partner that is focused on pairing automotive shoppers and vehicles,” said Spencer Scott, SVP of Advertising and Digital Marketing at CarGurus. “CarGurus RPM combines our technical expertise with our robust audience to drive quality shoppers directly to dealerships. Our multi-channel digital marketing approach will help dealerships navigate today’s car buying environment where shoppers are universally going online but taking many different paths to find the right vehicle.”
Dealerships that adopt CarGurus’ RPM will be able to extend their digital reach by targeting shoppers who visited their CarGurus vehicle description pages and also those that viewed similar vehicles on other CarGurus pages. In addition, RPM’s digital campaigns will adapt quickly to reflect dealership inventory changes and consumer behaviors, so that shoppers are presented with the most accurate available inventory as possible.