As a first order of business, Williams has an urgent appeal for company leaders:
"I'm calling on CEOs, Heads of People and Business Leaders big and small. It doesn't matter whether you're a team of 1 or 100,000; if you're hiring, are you considering hiring moms? Together, we can influence how work gets done and build a better workplace for the future."
Already answering the call today through partnerships with The Mom Project to hire and retain more women are world-class organizations across a range of sectors including: Facebook, Nike, Invesco, Etsy, JLL, Gap, Delta, Uber, Twitter, Apple and Georgia Pacific, among many others.
More commitment is needed at the company and policy level to drive positive change for working parents and caregivers in the workplace. The economic potential in solving this problem is immense: The United States could add up to $4.3 trillion in annual GDP in 2025 if women attain full gender equality, according to a recent McKinsey & Company report. The Mom Project's continued momentum with Serena's involvement coupled with escalating commitment from companies across the United States will fundamentally impact the future of work.
"It is a dream to welcome Serena to our team; she is truly the embodiment of The Mom Project's mission and what we aspire to. Serena is a role model to so many moms, reminding us that when we recognize our own strength -- we are unstoppable. By joining forces, we will be able to accelerate change for moms in America and champion the support needed in the workplace and through public policy to ensure they can thrive," said Allison Robinson, CEO and Founder of The Mom Project.
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SOURCE The Mom Project