The portal has released the latest findings from its State of the Property Nation survey, which found that 65% of agents plan to harness social media to promote listings this year, with a 50% annual increase in consumers browsing homes on Facebook.
The research found that 12% of house hunters now use Facebook to browse for homes, up 50% from a year ago.
While social media is increasingly important, Zoopla said email marketing remains key for savvy house hunters, with 47% signed up to portal email alerts, rising to 64% in London.
Almost six in ten (59%) agents surveyed used portals as their primary marketing tool. This is in line with consumer preference, with 77% using portals to conduct their property search.
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