With the rise of online bidding and national competitors, dealers must utilize technology to improve efficiencies and distinguish themselves from rivals to win more trades.
Evolving with these industry dynamics, the Instant Cash Offer integration with vAuto Provision's appraisal report improves dealer efficiency by helping them find and improve win rates on needed trade-ins. Features of this integration include:
"With inventory turning at its highest rate ever, it has never been more critical for dealers to ensure no trade is missed," said Paul Whitworth, senior vice president of inventory management solutions for Cox Automotive. "These integrations help dealers maintain a competitive advantage by increasing the flow of information from third-party sites to inventory management systems, modernizing the appraisal process and ultimately winning more trades with information from the No. 1 most trusted third-party automotive brand, Kelley Blue Book."
Kelley Blue Book Instant Cash Offer is offered as a standalone product and can be integrated with vAuto's Provision. Both products are available for purchase at NADA 2020.
"We started using both vAuto Provision and Kelley Blue Book Instant Cash Offer a little more than three years ago," said Firas Makhlouf, chief information officer for Driver's Village. "Instant Cash Offer is a great product, and the integration into vAuto has been tremendous. It's very easy to populate the information and click through to see the full report with the information from Kelley Blue Book. We use the Instant Cash Offers during the appraisal because consumers see the offer is from Kelley Blue Book and know they can trust the offer."
SOURCE Kelley Blue Book