The growing popularity of Apple CarPlay, Android Auto, and Alexa Auto have created a situation where consumers often want access to these services through a general-purpose consumer assistant such as Siri or Alexa while driving. However, these assistants typically cannot control in-car features. Conversely, voice assistants designed for the driving experience don’t have access to all of the common features of a smartphone or smart speaker. Choosing one voice assistant while driving can limit what a driver can do by voice.
The new Cognitive Arbitrator is designed to enable drivers to request by voice, and it will determine what assistant is best positioned to fulfill it. Think of it as a conversational traffic cop. Requests for music might go to Siri for Apple Music, while the weather check might access Big Sky’s Alexa skill. Navigation or climate control would be handled by the embedded assistant provided by Cerence to the majority of the world’s automakers.
“Voice assistants are becoming more prevalent at home, at work, and on the go, and the average consumer’s digital ecosystem is expanding, creating a need for interoperability no matter where they are,” Cerence Core Automotive Executive Vice President Stefan Ortmanns said in a statement. “It’s imperative that we democratize access to assistants across global markets and harness these platforms for their strengths, while also providing a seamless experience.”
Cerence’s new feature speaks to the growing variety of car-based voice assistants and how personalized they can be. Cerence has been at the center of the personalization efforts since it spun out of Nuance and started operating independently. According to Cerence, close to 300 million cars on the road use its platform, and it is working on agreements for even more.
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