The use of Boda Bodas has also increased in rural areas, where most places are difficult to access using cars and buses. A combination of the growth in online shopping, the rise of on-demand logistics delivery startups like Sendy, and limited job opportunities for the youth in Kenya, among other factors, is most likely going to result in an exponential growth in the number of motorcycles on the roads.
A lot of unemployed youths aspire to own a Boda Boda, thereby becoming their own bosses by doing deliveries or ferrying passengers across town. A whole ecosystem has been built around the Boda Boda economy. Banks and asset finance companies offer financing packages and loans to assist potential buyers. Spare parts vendors and backyard mechanics maintaining and servicing Boda Bodas are also flourishing.
Seeing this huge addressable market, Fika Mobility has spent over 18 months studying the market to see how best to disrupt the motorcycle ecosystem in Kenya. In that time, the company spoke with over 200 Boda Boda Riders to understand their rider habits and pain points.
Rishi Kohli, cofounder and CEO of Fika Mobility, says: “I always look at the Rasion d’être the reason why I am here, and in the ventures I have been part of its how can I make a difference in someone’s life. As a company our mission is to give Boda Boda owners/riders a more economically conducive energy platform which we hope will one day increase the uptake of electric vehicles in Kenya and across Africa. Currently we are working with a number of stakeholders in Kenya like Sustainable Transport Africa (STA) and others, to help UNEP set up an electric motorcycle.” STA is a Kenyan NGO that works on sustainable mobility and is a regional implementation partner for UNEP.
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