These services are made for OEMs, auto dealers, insurance, and financing companies to gather accurate information for an improved pricing guide on vehicles, claims, and other financial services.
MarketLens launched within the US in 2019 and allows consumers to search values for cars by VIN or by make and model to get a value for its car from Kelley Blue Book.
The Pricing Service will add Kelley Blue Book's listings onto any website, app, or platform to show prices for new and used cars based on other transactions for the same vehicle.
Ilias Stavropoulos, the Head of Sales for Kelley Blue Book, said that these products already garner a lot of attention from financing and insurance companies.
“These are Kelley Blue Book key products and, as such, are receiving a lot of interest from insurance and finance companies,” he said.
“It allows them access to vehicle values that are consistent, reliable and predictive of current market conditions."
“The company brings unparalleled abilities for evaluating market data into one of the industry’s most reliable and relevant resources for the automotive industry, helping its users make valuations decisions with confidence.”
Dealer Solutions, the biggest independent information aggregator and top auto website within Australia, announced it will be adding Kelley Blue Book's evaluation vehicle data onto its site.
Michael Sommerton, the CEO of Cox Automotive Australia Retail Solutions, stated that Kelley Blue Book's services will offer consumers and dealers improved and accurate vehicle information.
“This is a terrific way to harness the power of a dealer’s website by getting accurate data with a trusted brand and driving more leads to dealers at a far cheaper cost-per-lead than listing on a classified site,” he said.
Kelley Blue Book has been a trusted brand since it was founded in 1926 and currently operated as apart of Cox Automotive's Australia Retail Solutions group.
This latest expansion into Australia follows a recent expansion of Pricing Service and MarketLens into Canada via Cox Automotive Canada.