Currently, advertising opportunities are being offered only on cars, part of a partnership the company signed with CASHurDRIVE Marketing earlier this year, allowing the OOH agency to place advertisements on cars as body wraps across more than 30 cities in India.
“Uber India is set to become yet another marketplace for media buying and selling as the ride-hailing company opens itself and its collaterals up to advertising. The Uber app and other digital properties owned by Uber could be monetised for marketing activities, since the brand has a significant digital footprint,” Paper.vc analyst Nikhil Kanekal told Brand Equity.
The move to further monetise its user base and fleet of vehicle comes as the company exits the food delivery market. In January, Zomato agreed to acquire Uber's loss-making food delivery business in India in an all-stock transaction purportedly worth $350 million.
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