Fernando Salaroli, Spry’s Founder, has also been incorporated into the unicorn’s operations under a leadership role.
Customer outreach startup
Spry employs field agents to gather information from customers throughout many parts of Brazil. The info they gather is loaded onto Spry’s platform, which in turn, audits the information. Businesses interested in getting to better know their potential customers used Spry’s services.
This research startup had previously worked with Rappi, P&G, and Ambev.
Now, however, all its attention is for Loft.
Loft and Spry, a relationship in the making
What convinced the unicorn’s leadership to move forward and complete the acquisition which had initiated since last year?
Four words, three concepts: history, culture, and need.
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