With that in mind, the company launched AuctionMaster, its next generation wholesale auto auction management system, at Northern Utah Auto Auction in North Logan, Utah.
Lilly describes AuctionMaster as the foundation of the IAS Digital Wholesaling Platform.
The platform includes IAS Simulcast and IAS CoRe Condition Report Writer tool.
He said that with AuctionMaster, auto auctions gain access to a browser-based product on any web browser or mobile phone.
NUAA Owner and General Manager Chris Williams said the auction’s team is pleased with the launch of the IAS next-generation AuctionMaster.
“Combined with IAS Simulcast, IAS Marketplace and IAS CoRe, we believe we are positioned well to control our expenses while driving revenue growth both in-lane and digitally,” Williams said.
Williams added, “As we look to provide exceptional service to our dealer buyers and help them source the ‘right’ vehicles at the ‘right’ price, we believe IAS provides an opportunity for us to continue to sell cars in ‘brick and mortar’ auctions, but also provide the opportunity for dealers to buy cars in a digital marketplace.”
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