Real-time Peformance Marketing, or RPM, is designed for dealerships to strengthen their digital marketing programs.
Scott says that digital is becoming more important to dealers, and they want to drive traffic “that converts to their sites.”
As CarGurus provided advice, the company realized products and technology were available that it could offer dealers to help them drive high-performing traffic to their sites.
“And we decided to take this on as a product initiative,” Scott said.
The result is RPM, and CarGurus says that through its’ engaged car shopping audience of more than 38 million unique U.S. monthly visitors, dealers using RPM will see more high-quality traffic to their websites and locations through multiple digital channels.
CarGurus says that through RPM, dealerships gain the ability to target CarGurus audiences with an omnichannel approach. That means use of channels such as targeted display ads, paid search, social ads and retargeting ads.
Expanding on the omnichannel approach, Scott said, “It’s just the nature of digital right now.”
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