Surga Central is a global proptech and CRM platform designed for commercial real estate agents and owners. U.K. customers include Hellier Langston, Houston Lawrence, CF Commercial, Loveitts and Ayers & Cruiks. Australian and New Zealand customers include CI Australia, Facey Property, SVN Commercial and members of the Knight Frank and Colliers International networks.
Inquiries sent in to Rightmove Commercial are now automatically sent to Surga Central's CRM platform and audited in real time against the corresponding property record. As well as eliminating manual entry, this approach ensures that the agency can quickly respond directly from Surga Central to arrange a viewing or provide additional information. Inquiry information can also be subsequently used for owner reporting and ROI analysis.
Steve Clark, Adept CEO, said:
"Online property portals empower enquirers by giving them the ability to lodge inquiries when it is convenient to do so, rather than within a rigid time window when the offices of agents happen to be open.
"Our research indicates that most commercial property inquiries are now received outside of normal office hours. This makes it imperative that technology is used to ensure that inquiries are not forgotten and that managers can easily identify what remains to be followed up."
Surga Central's enhanced platform looks to simplify the way agents manage their leads and help property owners better comprehend their return on investment when advising on Rightmove.