"Non-app based taxis which are usually hailed through calling the local taxi stand or contacting the driver directly over the phone or hailed from a taxi stand or hub also seem to be a preferred choice, but only to a limited extent," showed the survey by Consumer Unity and Trust Society (CUTS) International.
In terms of public modes of transport, the Metro dominated commuters' preference with 88 percent share followed by 8 percent choosing public buses.
The on-ground survey of 1,377 riders and 660 drivers using online app-based ride-sharing platforms (OAPs) services in Delhi NCR was conducted to understand their preferences and switching decisions. Price, as well as non-price factors influencing consumer preferences and decisions were gauged.
The data sets were analysed by applying tailored versions of small but significant non-transitory increase in price (SSNIP) and small but a significant non-transitory decrease in quality (SSNDQ) tests in a complementary manner to ensure robust findings.
The survey shows that non-price factors induced by cross-group network effects generated by platforms are increasingly becoming prominent along with price factors in the decision making of consumers with respect to OAP services.
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