Dealerships quickly took notice of Craigslist, listing their vehicles and stocking up on used car inventory. On a list of the most impactful technologies for the automotive industry, Craigslist is certainly near the top.
Today, a new platform is quickly replacing Craigslist as the preferred personal listing site: Facebook Marketplace. Like Craigslist, Facebook Marketplace allows anyone—including dealers—to sell used vehicles. It has become an indispensable source of new leads for dealerships around the country.
Here are 5 reasons why dealers should be on Facebook Marketplace:
Facebook Marketplace has quickly become the favorite classifieds site for car buyers and sellers. Car buyers love it because it’s easy to use and navigate. It also gives them more control over their safety and privacy. Marketplace only allows communication via Facebook Messenger, which requires both parties to have legitimate Facebook profiles.
This is a big improvement over Craigslist, which is infamous for sketchy trades with anonymous users. Plus, car buyers don’t have to give out their email or phone number to the seller.
Read more here