Florida-based Dealers United says it has successfully tapped into the power of social media advertising to increase sales for auto dealers across the US.
Dealers United's innovative advertising solutions have been built in line with Facebook Automotive's best practices to help dealerships solve real business challenges using Facebook and Instagram.
The company is a Facebook Marketing Partner -- Facebook's recognition of agencies that have been vetted for excellence in their industry and have had a proven record of success on their platform. This badge gives Dealers United's clients elevated technical support, invites to the latest alpha and beta tests, and a first look at the newest product releases to stay ahead of the competition.
The company has leveraged Facebook Automotive's best practices to define the Auto Buyer Journey and how Facebook ads can play a part in each stage. By closely monitoring shopper behavior, adjusting messaging to fit each individual, and then advertising within proven time windows, this auto-specific strategy maximizes dealer's ad spend and results.
"By delivering powerful ad technology and strategies directly into their hands, we give our Dealer-Partners the tools to influence auto shoppers throughout the Auto Buyer Journey, beginning with diversifying their brand from their competition 30 days before purchase to building customers for life," said Pete Petersen, Dealers United's CEO.
Dealers United claims its solutions help dealers generate their first-party traffic and leads that drive real business results, giving auto dealers the power to quickly solve real business challenges without depending wholly on traditional, legacy media or third-party listing sites. The company also provides "Sales Matchbacks" to help dealerships attribute unit sales to their Facebook ad campaigns. This dealer-first strategy has led to four of Dealers United's clients being published as success stories on Facebook Business.
SOURCE Dealers United
Edited by Gordana Davila