Blinker said that it can secure 10 per cent of this client base – or 100 dealers – over the next 12 months.
In February, Berwick Motor Group became the first dealer group to sign a partnership with Blinker.
It allows Berwick Motor Group to offer Blinker’s car subscription solution directly to customers through its website, as well as making the service available across the company’s showrooms.
Customers are able to subscribe to cars directly from the Berwick Motor Group website, including brands such as Nissan, Kia, Jeep, Chrysler, SsangYong, Great Wall and Haval.
Blinker differs from other vehicle subscription services in that its business model offers a software platform for dealers to operate their own subscriber services.
Blinker said that since its launch, its dealer-managed car subscription services have already seen “over a hundred customers on subscription plans”.
“The successful uptake has seen one dealership already achieving six-figure monthly recurring revenue – earnings that were not possible prior to the introduction of subscription offerings,” the company said in a statement.
Blinker managing director and co-founder Michael Higgins said there are an increasing number of Australians subscribing, rather than buying, a car.
“The success that our dealer partners have experienced since offering subscription via the Blinker platform shows the changing consumer sentiment toward flexibility and the subscription economy,” he said.
“With the automotive industry in 2019 seeing the lowest car sales in eight years, we expect this trend to continue steadily as more dealerships move to incorporate a subscription-based model together with traditional sales and finance.
“In a few years, a car dealership without a subscription program will be like a real estate agency without a rental property portfolio.”
Titan DMS became the first distributor for the Blinker platform in the Australian market while Dealer Solutions – part of Cox Automotive – has become Blinker’s first integrated website partner.
Dealer Solutions can offer the subscription model to its network of dealers currently using it as their preferred website partner.
HelloCars, Blinker Co-founders Michael Higgins (left) and Paul Higgins
This article was sourced from Go Auto News