After buying the car online the vehicle will be delivered along with all related documents in the consumer's mailbox. The entire promotion is apart of a zero contact effort in order to keep consumers buying cars even during this pandemic.
Carwow shifted to focus on this new service after it was revealed that even as COVID-19 spreads consumers still had a strong desire to purchase new and used vehicles. Around 54% of consumers wanted to change their vehicle in the near future, which grows to 70% within the Greater London area.
Consumers all around the world are becoming more and more concerned about direct contact and potential exposure and car dealers need to make changes in order to calm consumer fears.
Around 30% of consumers asked wanted home test drives and 28% wanted home delivery of the car after it was purchased.
“Speaking to dealerships over recent days it’s evident that there is, understandably, social interaction concern among consumers. That’s reinforced by our survey which highlights that almost a third of consumers would now welcome a home delivered test drive vehicle with sanitised touch points,” comments James Hind, Carwow's Chief Executive.
“It’s our job to address these concerns and help facilitate dealers and the automotive industry as a whole to keep the economic wheels turning at this unprecedented time.
"That’s why we’ve worked quickly to add functionality to our website so buyers can now easily identify which dealers are remotely supporting the search-to-purchase journey, helping them buy with confidence from the security of their own home, if they choose.”