Neither new or existing customers will be charged for their use of the platform during the period, it said.
Rachael Prasher, the Managing Director of What Car?’s parent company, Haymarket Automotive, said: “This is the right thing to do - for the industry and for us. I've heard it said a lot in the last few days but we are all in this together.”
What Car?’s offer also follows Peter Vardy’s offer of free installation and use of his end-to-end online car retail platform, SilverBullet, in a bid to make the sector’s businesses more resilient to the impact of COVID-19 coronavirus.
Peter Vardy, Chief Executive of the Peter Vardy Group, said: “We’re not trying to sell anything. We’re genuinely trying to help the sector out. For a lot of businesses there’s a sense that, if they are not able to transact online in the coming weeks and months, life will be extremely difficult for them.”
Prasher agreed that the automotive retail sector needed all the help it could get to thrive through the current “shock and turmoil” of the coronavirus outbreak.
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