The company has been around for 21 years and believes this new direction will help it adapt to new trends and technologies that are evolving throughout the industry.
These changes will include updating real estate marketing technology and moving toward a multichannel strategy that will include print and online advertising directly to consumers.
Part of this strategy already has played out when in 2019 the company purchased Property Power Magazine, one of South Africa's top property information guides, and renamed it The Property Guide. Using this issue the company will inform the market about their rights when renting, purchasing, building, or investing in real estate or property.
Private Property wants to use these new strategies to grow through the African market and transition into new technologies.