In a bold marketing move, CARS24 has temporarily changed its logo to Homes24 to promote and motivate people to self-quarantine. The logo will stay changed for 21 days, says the company, and has been implemented across all social media platforms and its website.
The company is also encouraging its employees to replace their profile pictures on their social media accounts with the modified logo for at least 24 hours to help contribute to the cause,
Sharing the details about the campaign, CARS24 Spokesperson said:
“Adapting to change is not an easy task. But in challenging times like these it only becomes imperative we do. This is a little step that we’ve taken in support of staying at home, staying safe and stopping the spread of Coronavirus.”
This isn't the first time during this pandemic that CARS24 has shown its concern and support of the population's well-being. It had suspended operations at their branches across the country to support the Janta Curfew and has been actively training employees on respiratory hygiene, the right method to washing hands and identification of symptoms associated with the novel virus COVID-19.
The number of moves CARS24 has taken to ensure its workforce's health is a paradigm for other companies working with the public to follow.