Over the last couple of weeks we have seen many property portals reporting increased visitor numbers to their sites. What have been less forthcoming however have been numbers around the actual numbers of qualified leads these visits have generated for the portals’ agent customers. Site traffic may no longer be the healthy way to measure success.
iovox provides call tracking and analysis for several big-name portals around the world and in the latest episode of our vodcast series Simon interviews iovox CEO Ryan Gallagher about how portals are starting to see call analytics as an increasingly important tool to understand their businesses.
According to Gallager, call analytics is no longer the little brother to web-analytics and his company’s technology allows iovox customers to delve into metrics such as:
The marketing channel that drove the phonecall
Call qualification and previous behaviour of the caller
Call answering rates (interestingly, these apparently vary from country to country)
With employees now working from home, many companies thought that they would have to simply abandon their call-centre services. Call centre re-routing to employee mobile numbers is another growth area for the company and a product that has apparently seen a big uptake in recent weeks.
The functionality of modern call tracking technology was certainly an eye-opener for us. Check out the embedded video above and let us know what you think.