British #2 portal Zoopla has boldly claimed that it has added 400 new agency branches in the last 10 ten weeks and that, thanks to its special pandemic payment plans, it has saved its customers £30 million in advertising costs.
Released on the day that its rival OnTheMarket reported its yearly financial results, Zoopla’s statement is bound to cause a stir in the UK’s aptly named ‘portal wars’. The company adopted some very aggressive tactics to capture agencies in the immediate aftermath of lockdown in The UK, offering free listings to agencies signing onto long term contracts who were willing to drop a rival portal. Zoopla now claims that these tactics, which it claims are the most generous of any property portal in the world, have borne fruit and resulted in a combined £30 million worth of savings for agents as well as 400 new customers.
The Silver-Lake owned portal also claims that since the English property market re-opened in mid-May it has been providing a lead to an agent on average every 1.1 seconds and that the 6th of June was its busiest day of the year so far.
In what could be interpreted as a dig at OnTheMarket, which does not have the backing of a gargantuan American mega-fund, Zoopla CEO Charlie Bryant commented:
“It is rewarding to see our significant investment in the agent community repaid with the overwhelming majority signing long-term partnerships with Zoopla. This means we can build together and plan for when the market and wider economy returns to normal, and underlines Zoopla’s position as the scaleable, established and well-funded agent focused portal”
With Rightmove announcing some enormous traffic numbers despite agent discontent, OnTheMarket clearly making headway on some key metrics and now Zoopla’s bold claim, the portal scene in the UK is as lively as ever. Expect more UK portal news from us very soon...