In news that may well interest a few portal Product Managers out there, Rightmove is switching up its property detail pages. The new layout is already visible on Rightmove’s Overseas section and includes:
Larger images with video content included on the carousel
A prominent orange tag where online viewings are available
Removal of separate tabs for floorplans and location
Agent contact details in a ‘sticky <div>’ which follows the user as they scroll
New Whatsapp contact option
The new design has been developed in consultation with agents and reportedly loads 40% faster than the previous property detail pages. The portal claims that testing on the Overseas section has gone very well and that users are spending longer viewing properties and sending more enquiries than before.