Top Australian property portal realestate.com.au is to launch a new product aimed at landlords who self manage their properties. The new section is to go live later in the month and will help landlords list their properties directly as well as give them the opportunity to look through an enhanced catalog of property managing agencies complete with the number of properties each agency manages.
Speaking about the new feature, Chief Product Officer Val Brown said:
“With such a large percentage of Australia’s 2 million landlords now self-managing their properties, providing them with the option to create a realestate.com.au rental listing will help provide our consumers with access to the most comprehensive view of Australian rental properties.”
Companies offering property management also stand to gain from the release as according to a report the portal conducted with a market research company, as many as a quarter of self-managing landlords are looking to bring in help in the next 12 months.
“This provides a compelling opportunity for real estate agencies to gain access to an otherwise previously untapped segment. To help our customers unlock this potential, we will be profiling the benefits of professional property management to self-managed landlords on the site. All while continuing to provide our agency customers with access to efficient digital property management tools and a range of powerful products to help drive new enquiry,” continued Brown.
Interestingly, realestate.com.au seems to be outperforming specialist portal rent.com.au when it comes to site visits with 18.9 million visits per month according to today’s press release. Look out for our final infographic in the series Top Property Portals as this week we bring you the market leaders in Oceania.