Homely.com.au has sponsored Cooley Auctions’ Double Bay auction rooms, which has been officially named ‘Homely Auction House.’
On the sponsorship, Jason Spencer, Homely’s Co-Founder, explained:
“With a market share close to 15% in metro Sydney, Cooley Auctions was the obvious choice for Homely. With Cooley Auctions’ stellar track record, we’re confident this sponsorship will further our goal to increase Homely’s brand exposure in the Sydney marketplace.”
This is the logical next step for Homely, as it had just snagged its first brand ambassador last July-- Damien Cooley was signed on cinching a continued relationship with Cooley Auctions.
“We know Cooley Auctions regularly service some of the most respected and successful agents in the industry, so our sponsorship of the auction rooms was the natural progression to bringing on Damien as our brand ambassador.”
Damien Cooley, Managing Director of Cooley Auctions and Auctioneer, said:
“It’s no secret I’m a big fan of Homely’s low-cost offering and branding. So, we couldn’t be happier to bring them on as the new sponsor of Cooley Auctions’ Double Bay rooms. Plus, Homely Auction House has a nice ring to it, and the new signage looks fantastic.”
The auction room rebrand will include Homely branded auction materials, three welcoming signs on-site, and a large-scale ‘Find your home on Homely’ wall mural in all Homely auction rooms.