Today Trulia announced a number of enhacements to its site - Trulia Mobile, Trulia Blogs and Local News Feeds. Lets look at each in turn.
For those who have been using Trulia for a while, you will be aware of Trulia Voices (http://voices.trulia.com/voices/) - the offer where you can ask any real estate related question and a participating realtor will answer it.
According to Trulia's own blog, "Since Trulia Voices launched, the community has grown to more than 300,000 registered users and generated more than 200,000 questions and answers. And on average, questions asked on Trulia Voices receive 4 answers per question, and their first answer within 20 minutes."
Well Trulia has taken this a step further and launched Trulia Blogs - a free blogging service that allows all users of the site to start their own blogs on any topic. This further enhances the social networking component of the Trulia offering - creatting not only a destination site (for searching) but also a place that people can hang out online.
Local News Feeds
Finally Trulia has announced today localised news feeds. You can set up on the home page of Trulia the news that you want for the area that you want it. You can also choose to receive this news via an RSS feed to your desk top. Check it out on the home page of trulia (www.trulia.com)
So what do all these innovations mean? Well in the US where getting paid listings is very difficult, the Trulia guys have done a great job at building a suite of products and services that truly engage the consumer and therefore keep bringing them back to the site. This engagement drives return UV's and longer time on site and therefore allows them to keep their marketing costs low. In a market where access to listings is a commodity, Trulia are being truly innovative.