Earlier this week Move Inc, the owner of realtor.com, reported that they had strong month on month growth in their traffic to the realtor.com site.
According to ComScore Media Metrix, the realtor.com site had a increase in traffic of 29% from June to July and that the overall time spent on the site increased by 26%. I am not sure whether they are referring to total minutes on site or average session duration. If it is total minutes on site, then of course that will increase in line with an increase in the number of people visiting the site.
Now I dont put much credibility in month on month growth in traffic purely because it can be affected by so many variables:
On a year on year basis, assuming they are referring to July 2008 vs July 2007, realtor.com had the following growth:
Now what they also did was release some search information that shows the increase in searches in specific areas:
Given the significant growth in searches in these areas, and the overall growth in visits being around 9.5% over the course of the year, i wonder where are the areas that had significant decline in the number of searches. Now that would be interesting reading.