Nielsen NetRatings recently released it figures for the Australian residential property portal market for August 2008.
The results show that realestate.com.au continues to be the dominant player in the Australian market with 4.2m unique browsers in August compared to the number 2 player in the market, domain.com.au that had only 1.9m unique browsers.
71% of people looking at the Australian real estate market at least looked at realestate.com.au while 32% at least looked at domain.com.au. Note: browsers of the real estate category do look at more than one site.
What is also interesting is that myhome.com.au ceased being measured by NetRatings in August and reported only 129,000 unique browsers in July.
Some other interesting facts are:
NetRatings is always a good comparative measure of site performance as each site is tagged and only the actually traffic data is reported. If a site is not tagged, then it is not reported and there is no reliance on the less accurate panel data method used by other traffic measurement services.