The credit crunch and the collapse of the financial markets can only mean one thing - the days of easy access to funding is well and truly over. In a recent article on cnet titled "VC's throw cold water on portfolio companies", VC's and angel investors are giving their portfolio companies a clear message - prepare for the worst.
So what sort of preparation as they talking about? They are suggesting cutting marketing costs, reducing G&A costs and even laying off staff. The way angel investor Ron Conway put it in a letter to his portfolio companies is "This is the equivalent to "raising an internal round" through cost reductions to buy you more time until you need to raise money again; hopefully when fund raising is more feasible."
The other pieces of advice being offered include:
Therefore what does this mean for the property portal sites around the world?
I think the property portal sites (from a funding perspective) fit into 3 categories. Profitable market leaders, associated with traditional media companies, and independents
Profitable Market Leaders
Businesses like rightmove.co.uk. the REA Group, and Seloger are in the best positions in the current market conditions. Firstly they are all profitable with significant revenue streams. This means even if they have a fall in revenues (and this is unlikely), they will be able to trim they significant cost bases and maintain that cash flow. This will enable them to remain on top and potentially capture new M&A opportunities if they are prepared to take a risk or two.
Even move.com in the US is well positioned. They have revenues of around USD$260m, a slight loss but overall cash flow positive. If times are tough they have a significant expense base from which they can find savings.
Portals Associated with Traditional Media Companies / Other Cashed Up Organisations
There are a number of portal sites around the world that are associated with large traditional media players. Findaproperty.co.uk and primelocation in the UK and domain.com.au in Australia are two examples.
These players are probably immune from the financial down turn as long as their owners are willing to continue to invest money into them. The challenge will be is that these owners tend to be traditional media companies and their core businesses are under stress due to advertising revenue being down. Therefore, at best, they will have a lifeline but will probably need to watch costs closely
Now is not a great time to be an independent property portal unless you are cash flow positive (and there arent too many of them) or you have significant cash in the bank (trulia.com is an example of this - they hae recently raised money).
If an independent isnt cash flow positive or doesnt have cash in the bank, then they need to rapidly preserve cash flow, raise as much as they can now and / or look to merge with other sites to increase their scale. It will be hard for them to truly challenge the market leaders and it is likely that many of them will go out of business, be bought or will merge with other independents in the next 12 - 18 months.
Therefore if i was an independent, i would cut costs, aim to reduce overall cash burn, look for merger / acquisition partners and make sure that i could ride out the storm.
The bottom line is that will be a very intestesting 12 - 18 months.