India's property portal, Kothi.com, has released a re-developed website that automatically produces QR (Quick Response) codes for all properties listed on its site. The company claims to be the first to introduce the QR codes to the Asian property market.
QR codes are two-dimensional barcodes which users can read with a smartphone while on-the-go, and provide information on the property and URL where to obtain additional specs. Often QR codes are used in consumer adverting and packaging; the code consists of coloured modules arranged in a square pattern on a white background. QR codes were originally developed by Denso Wave in 1994 to track Toyota vehicles parts during the manufacturing process. In recent years there has been a dramatic increase in the usage of QR codes.
Narinder Dhiensa, owner of Kothi.com, says “We at Kothi.com have always strived to adopt new technology as early as possible. For example, Kothi.com was the first Asian Property Portal to develop a substantial social media presence. We also want to make the user experience as simple as possible, QR codes make it much easier and quicker to access the corresponding webpage, without having to enter a the URL on a phone keyboard. Clients can also display their QR code anywhere they want.”