zoopla.co.uk’s "TemptMe" tool is again under fire. The Negotiator Magazine has revealed that the UK Association of Home Information Pack Providers (AHIPP) is calling for a government investigation into the UK property portal's TemptMe tool, claiming it provides an opportunity for private listings.
Director General of AHIPP, Mike Ockenden, told The Negotiator that AHIPP will lobby the UK Trading Standards Institute as it fears TemptMe allows vendors to market properties without a Home Information Pack (HIP).
Founded in 2005, the AHIPP is an organisation for companies who provide Home Information Packs, which supply information to buyers about a property before any costs are incurred. The AHIPP website outlines new UK legislation stating that after 6 April, 2009, every home must have a HIP in place before it can be put on the market.
Using zoopla.co.uk’s TemptMe tool, buyers can register their interest in properties not yet on the market. TemptMe is also a way for vendors who are not planning to sell immediately to name a price at which they would sell and gauge the response.
The AHIPP action comes after the National Association of Estate Agents (NAEA) wrote to its members over concerns that TemptMe tool meant that zoopla.co.uk could provide private listings.
Despite the controversy, zoopla.co.uk has been named the highest climber in the Telegraph 100 Growth Companies Index for 14 April, 2009.
In a statement from the company, Alex Chesterman, zoopla.co.uk founder and CEO, commented: "It's great to be included in this list and recognised for the innovation we are bringing to the property market. Despite the current climate, we continue to grow at a record pace and are delighted to be becoming the property website of choice for consumers and professionals alike across the UK."