Indian property portal in.iproperty.com has reported a surge in web traffic. The company has drawn on data from alexa.com, measured over the past 30 days, which puts it ahead of its competitors.
A statement issued by the company says that page views per user were 50 percent higher than magicbricks.com and 99acres.com, 3.5 times higher than makaan.com and almost 5 times that of indiaproperty.com.
The alexa.com report, dated 18 April, 2009, also puts the time spent per user on in.iproperty.com at almost double that of 99acres.com, 2.5 times higher than magicbricks.com, and 4 times higher than makaan.com.
The recent figures suggest a growing lead for in.iproperty.com.
The real question is whether this lead is sustainable in the very competitive Indian market.
propertyportalwatch.com’s research into alexa.com figures for the past week show a drop in pageviews per user for the whole of iproperty.com. By the 20th of April, page views per user were lower than both 99acres.com and magicbricks.com. However, in terms of time spent on the website, iproperty.com still holds the lead.
Murli Ramkrishnan, COO of in.iproperty.com, puts the good results down to the website's 50mb listing space, a user friendly layout and the website’s global presence, which he says attracts a large Non-Resident Indian (NRI) audience.
in.iproperty.com, formerly known as realacres.com, is a division of the iproperty.com network, which operates property portals in Singapore, Malaysia, Hong Kong and the Philippines.