propertydirect.in was launched in March this year, entering the highly competitive Indian property portal market. The portal currently focuses on the Andhra Province, which has a population of over 76 million people.
propertydirect.in tells propertyportalwatch.com that its reach has grown by 1000 percent over the past three months. However, this reported growth still puts the website well behind India-wide property portals 99acres.com and magicbricks.com, according to alexa.com figures for the month of May.
One feature that differentiates propertydirect.in from these portals as well as major Indian property websites is its recently launched a collaborative buying section, which organises interested buyers into groups and assists them in purchasing property. A statement on the website explains:
“With changing market conditions, lot of customers are asking for more and more value buying opportunities, one way to look at for value buying, is by collaborating with like minded people and leverage this for better bargaining power.”
propertydirect.in is currently offering its listings for free.