estateagenttoday.co.uk is reporting complaints from agents over new advertising rates for portals within the The Digital Property Group.
The Digital Property Group, a division of Associated Northcliffe Digital, runs four property portals: primelocation.com, findaproperty.com, homesandproperty.co.uk and findanewhome.com.
estateagenttoday.co.uk quotes one agent as saying:
“The Digital Property Group, who we advertise with in the local paper and on FindaProperty, have just brought out a new fee structure which for us, as a small independent agent, means a 20% increase in our advertising bill. (at a time of deflation).”
The Digital Property Group’s sales director, John Notley, defended the company’s new pricing structure, telling estateagenttoday.co.uk:
“The Digital Property Group and Northcliffe Media multi-media rate card was introduced into the Northcliffe regions to provide a fair and transparent reflection of the value both packages deliver. For the first time, it offers the full range of the Digital Property Group portals and the regional scope and expertise of Northcliffe Media within a single package.
The multi-media package incorporates the standard rate card for the Digital Property Group which takes into account an agent’s location as well as the number of properties listed and their average cost. The Northcliffe Media rate card reflects the cost of newspaper advertising space on a local basis whilst the multi-media cost recognizes the amount each agent spends within their local publication to ensure a fair price for all. There are no plans to increase the cost of this package.”
Mark Milner, chief executive of The Digital Property Group, discussed the prospect of “a review of fees based on the value that our service can offer” in November last year.