US based apartments portal apartments.com has released a social media marketing tool it says will allow apartment leasing professionals to connect with renters more easily.
apartments.com describes the new MyMedia tool as “a cost-effective online marketing solution that allows apartment leasing professionals to send customized communications to rental prospects and current residents”. Its key features are a “leads dashboard” for communication with leads, and options to create and send customised content such as brochures, articles, newsletters and videos.
apartments.com senior vice president and general manager Kevin Doyle explained the aim of the new tool:
“MyMedia takes the work and expense out of the leasing office having to write, design and produce attractive marketing materials. Essentially, MyMedia does the heavy lifting by providing leasing offices with the marketing communications to quickly and professionally follow up with leads, increasing their ability to bring new renters in and establish stronger relationships with current residents.”