The creator of a new free-to-list UK property portal says it has already begun enticing agents who list with market leader rightmove.co.uk.
Launched on Monday, luvthecity.com lists properties for sale and rent in Manchester, and there are plans to expand to cover ten more cities within a year. Along with property listings, luvthecity.com also includes an apartment block guide with ratings out of 10, and information on city services and nearby pubs.
Director Julian Bovis has set up the website to be free for property hunters and free-to-list for both private and commercial sellers. In an interview with how-do.co.uk, Bovis also explained that the website offers paid featured listings, but admitted “we don't really have a great commercial strategy as yet".
"We're looking into developing that now," Bovis told the website. "We really want to corner the market first and then we'll focus on that.”
Discussing the official launch with how-do.co.uk, Bovis revealed his success in gathering support from rightmove.co.uk agents:
“Our target for the end of year one was to have 10 percent of rightmove.co.uk’s agents on board, but we've managed 20 percent on day one.”
Bovis added that plans to release the next portal, covering Leeds, have been brought forward due to the “positive response” the Manchester portal has received.