US condominium portal and marketplace condo.com has announced the hiring of Jason Mizrachi as vice president of business development to head its lead generation business.
According to condo.com, its new business development strategy for lead generation will focus on the portal’s initiatives as a publisher. Under Mizrachi’s leadership, condo.com will aim to create relationships with affiliate networks, agencies and advertiser clients. Mizrachi joins condo.com’s new marketing manager, Virginia Mendez, who came to the portal earlier this month.
Mizrachi was previously employed as director of sales for Internet Advertising Group, Inc and has held management positions at AT&T Advertising, JCDecaux North America and citysearch.com. Mizrachi outlined his plans on the condo.com blog:
“With condo.com’s position in the real estate vertical, my plan is to aggressively expand to related sub-categories including mortgage, moving, insurance and home services and to seek partners that want the highest quality and significant amounts of leads. With our growing traffic and lead generation platform, we will ensure a strong, consistent position in the space.”
condo.com, which is one of Network Communication Inc’s online distribution partners, lists condominiums for sale, rent and vacation in the US along with more than 70 countries. The portal says it receives over 1 million visitors each month, and has over 800,000 listings valued in excess of US$200 billion.