Top UK property portal rightmove.co.uk has just launched an enhanced version of Rightmoveplus, its management and reporting suite for member agents.
The new additions to Rightmoveplus are aimed at helping agents analyse their local market and performance compared to their competitors.
A new scorecard system will rank agents’ performance across four key metrics: new listings, available stock, time on market and average click-through rate. rightmove.co.uk says this will allow agents to measure branch performance and track their relative position:
Agents will also be able to define their target markets using a mapping tool:
“The new Rightmoveplus homepage is the ideal tool to keep rightmove.co.uk members instantly aware of what’s happening in their local strongholds, and whether competitors are encroaching on their patch,” said Miles Shipside, commercial director of rightmove.co.uk.
The Negotiator points out that rightmove.co.uk’s terms and conditions prohibit agents from making the names of competitors public for marketing purposes, and that the portal is asking agents to report any suspected breaches.
Rightmove plc’s recent interim management statement put the number of real estate agent members at 14,100 at the end of October, up 8 percent from the low point seen at the end of January 2009.
The new Rightmoveplus features are scheduled to go live for all rightmove.co.uk members today.