For the first time in more than a year, Hitwise has recorded a change amongst the top four US real estate websites. The November rankings have zillow.com up one position to second place, replacing realestate.yahoo.com.
November was an interesting month according to Hitwise, with a good deal of movement throughout the top 10. While ziprealty.com held steady at number four, both rent.com and trulia.com moved up one position to take out number five and six respectively. realtor.com still holds the number one spot.
homes.com was up one place to eighth position, replacing realestate.msn.com. remax.com skipped two places to number 10, bumping apartments.com off the top 10 list.
There were a number of changes between eleventh and twentieth place as well. realestate.aol.com and forrent.com were both up three places to numbers 14 and 15 respectively.
apartmentguide.com fell two places to number 16, century21.com dropped one place to number 17, and homegain.com was down three places to number 18.
Holding steady in the top 20 were mynewplace.com at 13, listingbook.com at 19 and loopnet.com at 20.
Real estate websites entering the top 100 included oodle.com powered search engine rentedspaces.com, which ranked for the first time at number 42.
27.74 percent of all visits to the online “Business and Finance - Real Estate” industry went to the top 10 websites. 38.30 percent went to the top 20 websites and 67.45 percent went to the top 100 websites.
The average visit duration for visits to the “Business and Finance - Real Estate” industry was 9 minutes, 55 seconds. This is a minimal decrease from last month’s average visit duration of 10 minutes.
The top 10 US real estate websites in terms of visits were: